Blog vs Journal
As much as you want to be optimized in search engines, you don’t want to be associated with irrelevant keywords. Using negative keywords allows you to block traffic that is not relevant to your website.
With this, you are able to inflate traffic to your nonprofit. Applying negative keywords allows you to maximize your $10,000 free ad spend.
Geographic Targeting in Google Adwords
Geographic targeting is for charities that target specific geographic locations. This is for local charities that focus on areas where they can find the right audiences. They restrict them in areas where they won’t.
This type of method can help increase the return of investment to your organization.
Providing site link extensions in your ad helps you and your audiences to connect with one click. This helps searchers to explore your site and might help you to attract them to engage in your cause.
Your ads should use conversion-based goals and strategies. It can be form signup, a button or link click, or reaching a particular page. This can be anything on your website that requests users to take.
These conversion actions must manage a 5% click-through. This is a bit tough but attainable with appropriate attention. It need not be individually qualified in its 5% rate, but your account all in all.
It is important to be mindful in this because Google is tracking these. This also contributes to the achievement of your nonprofit.