Photography has always been an integral part of the design. May it be in designing a new website. It could be in producing printed marketing materials. And in attempting to compliment your digital marketing with compelling images.
Unfortunately, taking your own photos is a bit unwise. Unless you own a phone or a camera and can do good in photography, or you can just hire a professional. But for new nonprofit organizations, these options are costly and hassle.
Thankfully, there are lots of websites that offer beautiful stock photography. Best of all, they are free.
Quick Note About Stock Photography
Stock photos are photographs taken by photographers and uploaded into stock photography agencies. They are a great resource of high-quality images that you can use for your designs and other purposes.
They are perfect for all kinds of commercials, entertainment, and other artistic endeavours. For the fact that they have a great impact on the target audiences.
Importance of Having Photos In a Nonprofit Website
In designing your website, images should not just be nice to have. They must serve much of a purpose beyond looking good.
It is a fact to say that we easily get attracted to something with great imagery content. It is the same with websites. We get captivated and unconsciously click around the sites. All because of the photos that capture and delight.
Images on your website bring your nonprofit organization to life. It serves as storytellers, allowing your visitors to visualize your website.
Not only that, but images also benefit you multifold. If you use appropriate meta descriptions, you are maximizing content for search engines. Your website’s content will appear in both web search results and images searches. It is a double favour for discoverability.
Photographs play a powerful role in driving visitors into your website. It gives a fresh presence and authenticity online.